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This energetic, everyday gal knows the power of creativity and the rewarding self-fulfillment that comes from doing things with your own two hands. Combine that with an enthusiastic passion for nature, authenticity, and vibrant healthy living, and you have an artisan/entrepreneur dedicated to building a business that reconnects people with the innate desire to live a naturally creative, organic lifestyle.

Creating goes hand in hand with natural living because it empowers us to do for ourselves, be resourceful and self-reliant, while also keeping us in good health both physically and mentally. It reinvigorates the conscientious, can-do spirit in us all and she has made it her life’s work to share the simple ways to get there with refreshing ideas, stories, and approachable DIY projects.

Her journey to date has included growing up in an incredibly creative, nature-oriented family, a 9-year career in broadcast television at the local FOX affiliate, and the start of her own company Simply Michele, Inc. (SMI) in 2002. SMI is a multimedia company on a mission to empower people to explore, express and exchange fresh ideas through rousing content platforms built around originality and grassroots efforts. The fearless, hands-on approach to embracing a healthier, creative lifestyle herself and in turn sharing those ideas with others, enabled her to combine professional experience with personal passions. She creates a multitude of original how-to projects and content along with engaging creative lifestyle television programs all from her own backyard. She launched the company’s first series “Michele Beschen’s Courage to Create” in February 2003. That product evolved into the how-to series “B. Original” for Scripps Networks. Her company delivered 130 episodes that launched on DIY Network and HGTV in 2006. Her newest series “b. organic” takes the creative lifestyle to the next level with all-encompassing projects and ideas that also celebrate nature, good health and the many, many shades of green. This program airs on public television stations across the country and internationally.

Viewers have come to expect a series of creative ventures that are fresh, playful, and unpredictable. Michele was named one of Multi Channel News 2007 On-Air Women to Watch and is gaining momentum as a content provider for other national outlets like Good Morning America and the Rachael Ray Show. Her enthusiastic, real-life approach to creative living can be seen through her ever-growing popularity with ‘Do It Yourself Magazine’, her signature DVD collections and other media outlets. This curious mind, courageous soul, and creative spirit calls Madison County, Iowa home with her husband Jon and daughters Madeline and Berkley.

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SMI is a multimedia company founded by Michele Beschen to create "one size fits all" creative ventures. This company has an unparalleled commitment to creating artfully produced how-to programs and projects that thrive on the unexpected and to consistently deliver a well crafted, organic product.

SMI launched its' first 30 minute weekly television series titled "Michele Beschen's Courage to Create" in February 2003 on KDSM FOX 17 in Des Moines, Iowa. In 2005, "Michele Beschen's Courage to Create" evolved into "B. Original" for the DIY Network delivering 130 episodes. b. organic is another extension of our creative how-to programming with a back to basics, environmentally friendly focus. SMI continues to build its popular DVD library with the Courage to Create series that now has two titles readily available. With many new ventures on the horizon, you can expect to see SMI be instrumental in developing a new wave in the creative movement that is steadfast in positively connecting with people where they live, work, and play; on tv, in print, on the radio, on the web and in stores.

Mission Statement: to empower people to explore, express and exchange fresh ideas through rousing content platforms built around originality.

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On White
With Alpha
On White
With Alpha

b. organic with Michele Beschen is a new series that's perfectly in tune with the times. It's got great information on how to beautify and improve your life using simple, low-cost materials... or even no-cost materials that might have otherwise added to the landfill. Michele brings a lot of fun and energy to the series and it really comes across that she walks her talk. But what really sets her apart is her sense of style-sophisticated, classy and sometimes whimsical yet always approachable. This results in a show that goes well beyond the merely "crafty" while encouraging the viewer to take her ideas and run. Finally, like the best "how-to" programs, Michele is fun to watch whether or not one plans to do a given project themselves.

Duane Huey - Senior Producer
Iowa Public Television, Presenting Station

Thanks Michele! I'm always looking for ways to be more green in a practical way and the tips you provide are definitely do-able. Love the show! Looking forward to much more from you!

Monique - Iowa

Hi, I am just writing in to say that "WOW" you all have a Beatiful website....Just looking at it in itself is inspiring. I am a novice web designer and you always hear about keeping it simple and clean, and I am always thinking...boring. This site lets me know that everything doesn't have to be the norm. The creativity is on TV as well as's Great. And last but certainly not least, I Love, Love, Love the show....It is the type of show that NEVER needs to be off air. I can't say thanks enough for all to the ideas you have brought to me. They get me so exited I find myself wanting to do all of them....Well let me stop 'cause I could talk about this all day. Thanks for being apart of "Keeping the Creative Juices Flowing!!!

Keya - New York

Hey Michele! Just wanted to let you know that I absolutely love the show! It taps into both my creative side and the side that loves to recycle in creative ways. It helps me take my creativity out of the box! Thanks to you, I've got lots of new projects that I want to do!

Deb - Texas

I'm a huge fan of Michele's... I've decked out a lot of things a la Michele - and her ideas are just too cool to pass up. I'm a mixed media artist (or try to be) and I love to make her things. What great ideas! I really appreciate Michele's creativity - and I'll continue watching every week. I just need my Michele fix every week. Thanks so much!

Katherine - Colorado

Just writing to say that I really enjoy this show. I think that this kind of creative outlet is just what people need. I can't wait to see what future ideas Michelle has to offer. Thank you!

Amy - Illinois

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Simply Michele, Inc.
P.O. Box 259
Van Meter, Iowa 50261


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