Unappreciated?…..not anymore.

The mulberry that is.  For some reason, this bag jumped out at me  at one of the local food marts…….it’s a very small bag mind you, with about  thirty (30) dried mulberries covered in dark chocolate….they come all the way from Peru…..and they were $4.69/bag

I really have no idea what I’m trying to say or where I’m going with all this …. It was just one of those ‘hmmmmm’ kind of moments…

and got me thinking about ….marketing.

Is this what it takes to get people excited about something … to really take notice….’super’ labels and actors?

(Image from Kopali Organics ‘In the Media’ page)

http://www.kopaliorganics.com/files/images/Slide2.jpg

 Year after year I look at the Mulberry trees that are EVERYWHERE in this area and laughingly think, “man this berry gets no respect” and could never understand why….

I bet we have 10 of them in our own backyard…I see them all along the roads…they’re just as plentiful back by my parent’s place…yet year after year, I never see anyone besides myself and the birds ever get too excited about them….such a waste of something that just naturally grows all around us especially in a time where we’re getting more and more conscientious about our food supply……You rarely hear of anyone purposely PLANTING a mulberry tree….

Could this possibly become a ‘crop’ here in the midwest in the near future?  All I know is that we have a heck of a supply of these berries around here and always have had,  (without even trying) yet the ones people are ‘buying’ around here are having to come all the way from Peru and at just under $5/bag…(again…a very small bag)…….crazy.

Just think of the bushels of berries that are left to fall to the ground each year around here because no one seemed to want to bother with them….or maybe they just didn’t see the ‘value’…nutritionally or lucratively speaking…..

Food for thought?

michele.

 

 

  1. Nila Stafford says:

    I live in New Hampshire and would like to find a source for a mulberry tree. Tina Crowley if you find a source would you tell. Would someone let me know what channel I would be able to watch the show on. Thank you.

  2. lkjsdlf says:

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  3. peggy says:

    Glad to see other people eating them off the trees. Grew up enjoying them that way. and now I have my daycare kiddies liking them. Only problems are the birds planting the trees everywhere imaginable and the wash on the line can get terrible stains from the birds.

  4. Emma says:

    We had a tree in Michigan and I think most people found them very messy. They were great eating though. Wonder if they would make a good dye for fabrics??

  5. Amy Botts says:

    Michelle, we eat them dehydrated! Delicious! They have a little crunch on the outside, and are chewy in the center. I think they taste a bit like caramel. Great for my sweet tooth I cut at night! :)

  6. Tina Crowley says:

    Hi – I was surprised to see your post about the mulberry. I live in New England. I fondly remember snacking on mulberries straight from the tree as a kid. I was hoping to plant one a couple years ago, but I have been unable to locate anyone selling the purple berry variety. All I have found is the white berry variety. Guess I will have to spend more time searching.

  7. Barbara says:

    Hi – Just saw my first show on our local public tele station in Sacramento (making a rain runoff garden). I really like how down to earth, no frills attached your show is, so thank you for being there.

    We actually live north east of Sacramento, in the Sierra foothills about 45 minutes from Lake Tahoe. We have a mulberry tree on the property that’s probably been there for 30 years. Every other year we get a bumper crop and there’s always enough for the birds and 6 people. We’ve made jams, pies, cobblers, sorbets, and juice from our yummy supply. The first taste of the season is always an OMG experience. There is absolutely nothing else like the sweet/sour/tangy taste of a mulberry. Now – I’m going to try the chocolate coating, but I’ll probably be disappointed, because the fresh fruit right from the tree is heaven.

    Again – thanks or being there.

  8. PAT says:

    Babe I Love Your Show but when I logged in here and saw the article on MULBERRIES I was amazed an puzzled also as u r. I grew up in south Florida an absolutely Loved these berries….. it was many years before I seen a tree an it was in Tallahassee Fl. an as u say they were just as underappreciated…. but I gave the birds a real run for them…… they were just as awesome as I remembered as a child…. I now live in Tennessee an on a limited disability income…. don’t even know ifn they grow here but I want to plant want so bad I can taste them……NOW!!!! Love ur apppreciation an recognition of this very badly left out commercially….

  9. Mary says:

    Hello, I believe the reader about the staining of mulberries is the reason there not in favor. I can tell when they are ready, as we have our cats food dish on top of the hot tub lid to keep the dogs out of it. Well the coons have a way around everything. Anyway they always leave behind the recyled side of the berries and they come out just like they go in.
    I know I have had mulberry jam before. It’s good, but the texture is thick, I am going to try mixing it with my frozen wild blackberries I fine along the bike trail and some of my red raspberry. I think that would be the ultimate Mixed berry jelly. Mary
    P.S. I love your show too, and glad to see it on more and with better time slot.

  10. Linda Vassar says:

    The white berried ones were widely planted in my ’50’s Calif. neighborhood as shade trees. No one wanted the purple stains on their patios. I had to take mine out, as it was planted by others in the wrong place, but I loved the fruit. I’m thinking of where to plant the weeping variety in my tiny yard.

    Two thoughts are: a) the bark and to some extent the fruit contain resveratrol, the chemical that was hyped and is under study, in red wine, for anti aging effects. b) the fruits don’t pack and travel well, presumably why corporate farms don’t push them.

    Think mulberry pie too!

    I love your show, by the way!

  11. Laurie says:

    Hi Michelle,

    I live in NH on the coast and never see them. they’ve got to be around here somewhere.. you’ve made me want to go out and plant some.. Thanks…

  12. Linda Clark says:

    Has anyone tasted Mulberry jam, jelly or preserves? I know it might take alot, but so does crab apply jelly and it is delicious. Michele, thanks for sharing?

  13. Mary Mathiasen says:

    Michele, how could these be harvested economically? I know the Amish sometimes put a sheet under the tree to catch them

  14. Mary Mathiasen says:

    I am going to try melted chocolate poured over frozen berries. How can I go wrong?

  15. Nicki Castle says:

    I came to the SE part of Nebraska a little over a year ago and boy are the mulberry trees everywhere! June is such a beautiful time of year and that’s when the berries are ripe and ready for harvest. I cook these absolutely delicious morsels with a finely minced jalapeno and serve it as a sauce for wild game AND on vanilla ice cream! Try it, you’ll be amazed! This year’s harvest I plan on making a glaze for (again) a wild game roast and if I can, freeze some so I can re-live the taste of Summer when it is Winter.
    One big problem I had with last year’s harvest was that my yellow Lab developed a taste for berries and was there to gobble up everything I dropped! She even nosed her way through the garden gate and wiped out my strawberries! This year I will be more carefull to make sure the garden will be harder to get in but as far as the mulberry trees go, I guess if it hits the ground, it’s fair game!

  16. Mary Mathiasen says:

    We have these berries in abundance, too. I pick them and add to my oatmeal. The birds and I are the only ones who care.

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