The mulberry that is. For some reason, this bag jumped out at me at one of the local food marts…….it’s a very small bag mind you, with about thirty (30) dried mulberries covered in dark chocolate….they come all the way from Peru…..and they were $4.69/bag
I really have no idea what I’m trying to say or where I’m going with all this …. It was just one of those ‘hmmmmm’ kind of moments…
and got me thinking about ….marketing.
Is this what it takes to get people excited about something … to really take notice….’super’ labels and actors?
(Image from Kopali Organics ‘In the Media’ page)
Year after year I look at the Mulberry trees that are EVERYWHERE in this area and laughingly think, “man this berry gets no respect” and could never understand why….
I bet we have 10 of them in our own backyard…I see them all along the roads…they’re just as plentiful back by my parent’s place…yet year after year, I never see anyone besides myself and the birds ever get too excited about them….such a waste of something that just naturally grows all around us especially in a time where we’re getting more and more conscientious about our food supply……You rarely hear of anyone purposely PLANTING a mulberry tree….
Could this possibly become a ‘crop’ here in the midwest in the near future? All I know is that we have a heck of a supply of these berries around here and always have had, (without even trying) yet the ones people are ‘buying’ around here are having to come all the way from Peru and at just under $5/bag…(again…a very small bag)…….crazy.
Just think of the bushels of berries that are left to fall to the ground each year around here because no one seemed to want to bother with them….or maybe they just didn’t see the ‘value’…nutritionally or lucratively speaking…..
Food for thought?